Prescott Perez-Fox (@scottperezfox) is an independent brand consultant and designer based in Brooklyn, NY. Following ten years as a scrappy freelancer in New York’s design scene, he’s built a number of eccentric workflows and organisational structures.

This conversation loops and swirls a bit, covering career observations, podcast production, personal productivity struggles, and Prescott’s possible plans for becoming a consultant … and perhaps an agency.

Catch up with Prescott on his crumbly old website, perezfox.com or, um, here on The Busy Creator.

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Show Notes & Links

“I help small businesses put their best face to the world.”

—Prescott Perez-Fox

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“Editing a podcast is a lot of deleting.”

—Prescott Perez-Fox

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“There's a baked-in irony in being a productivity blogger because you constantly examine your own habits.”

—Prescott Perez-Fox

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“Some habits are easier to adapt than others.”

—Prescott Perez-Fox

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  • Bagel Tuesday

“Is it the curse of the entrepreneur that we feel the need to constantly be working?”

—Marie Poulin

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“No one is immune from psychology.”

—Prescott Perez-Fox

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“Let's be honest, a lot of designer identities are for other designers.”

—Prescott Perez-Fox

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  • Prescott hasn’t redesigned his personal site since 2010 // UPDATE: Prescott updated his site in May 2016, but it’s still not that sophisticated
  • May 1 Reboot — redesign your site by May 1
  • Squarespace

“I have to take the long way for (web) design.”

—Prescott Perez-Fox

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“Unlike rock music and Olympic gymnastics, designers get better with age.”

—Prescott Perez-Fox

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Tools

Techniques

  • Propose → Plan → Prepare → Produce → Publish → Promote
  • Save letters to make your processes simpler
  • Divide your day into blocks like “Morning shift”
  • Look for peer mastermind groups, an accountability partner, and a mentor — concurrently

Habits

  • Work toward having an entire podcast episode in the can
  • Learn the keyboard shortcuts as soon as possible.
  • Track your projects on a wall, using post-its or cards

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About the author: Prescott Perez-Fox

Prescott Perez-Fox is a New York-based graphic designer and brand developer with 17+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.

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