Brandy Shea (@MileOneCreative) is the founder of Mile One Creative, an independent design practice serving entrepreneurs and small business owners with brand development and marketing design. In addition to her design services, Brandy recently created the Quality Thrives project, an online video series and forthcoming book showcasing ordinary, hardworking business owners who provide craft and quality in their professional offerings.

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Show Notes & Links

  • Branding Branding, a website where the branding industry can define itself (or not)
  • Job Titles can change perspective, e.g. “I’m not a freelancer; I’m self-employed”
  • Kenneth Badgett, founder of Up My Average
  • Brandy and Kenneth work well together as a designer/sales team
  • Brandy studied behavioural science, entered marketing through an interest in consumer psychology
  • Prescott was a computer geek with an artistic background, discovered Photoshop in 1997
  • Mile One takes everything from brochure projects to websites
  • Entrepreneur on Fire, designed largely by Brandy and Mile One
  • More online these days, less print
  • The RGB world is kind of the default; print has become a speciality
  • node.js
  • “Jill of All Trades”

“Defining a brand needs organization.”

—Brandy Shea

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  • GTD Methodology — take a complicated task and break it down to obvious steps, especially at the start.
  • Brandy gained some “training” in organizational behaviour working as a waitress
  • United We Brand by Mike Moser on Amazon
    United We Brand by Mike Moser
  • Startups/Entrepreneurs debate how much time they should spend on brand development
  • Prescott’s definition of “startup” is a new, small, rapidly growing company … not just internet/software

“(Entrepreneurs) may see the need for a lawyer, but they don’t see the need for a designer.”

—Brandy Shea

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“A CEO wouldn’t dress like he’s homeless.”

—Brandy Shea

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Tools

Techniques

  • If you’re an introvert, team up with someone who is a natural salesman
  • Use the exercises in United We Brand — Core Values, Core Brand Message, Brand Personality, Brand Icons
  • Present a case study to clients where they can easily see the strength of good design
  • Consider replacing the To-Do list with the Done list, so you don’t beat yourself up

Habits

  • Build a routine with steady wake-up times
  • Something active 3x per week
  • Use your to-do list (but don’t freak out)

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About the author: Prescott Perez-Fox

Prescott Perez-Fox is a New York-based graphic designer and brand developer with 17+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.

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