Bryony Gomez-Palacio (@BryonyGP) is a co-founder of UnderConsideration, an all-purpose publishing and design business based in Austin, TX. Along with husband Armin Vit, Bryony publishes several blogs including Brand New, Quipsologies, and FPO, in addition to publishing several books, and hosting the annual Brand New Conference.

Armin was a guest on episode 3 of The Busy Creator Podcast back in Februrary 2014, making this chat an unofficial sequel. In the intervening years, Bryony and Armin have refined their workflow, taken new risks such as planning a version of the BNConf in Amsterdam, and still manage to balance family life with new creative endeavors.

In this conversation, Bryony discusses the origins of UnderConsideration and how she and Armin transitioned out of their New York design roles, moved to Austin, and managed to create a viable business in spite of a few close calls financially.

Listen Now

Get The Episode

Subscribe to Get New Episodes

Listen on Apple Podcasts Get it on Google Play Subscribe on Android Listen on iHeart Radio

Subscribe to The Busy Creator Podcast on Apple Podcasts, on Google Play, on Android, on iHeart

Show Notes & Links

  • Bryony is one half of UnderConsideration
  • Armin Vit, the other half, was an early guest on The Busy Creator Podcast
  • Bryony describes herself as a “content generator” for graphic designers
  • Bryony & Armit work from home, in the converted master bedroom
  • Armin wakes up early to write his blog posts; Bryony wakes up early to get things done and kids ready for school
  • The first Brand Nieuwe Conference in Amsterdam is taking place in June 2016
  • VAT
  • It’s still a hassle to sell internationally, even selling books to Canada
  • Bryony had to pay customs fees for a baby’s onesie
  • The BNConf is UnderConsideration’s main source of income, but only occurs once per year
  • HOW Live, FUSE, AIGA … other design conferences
  • Eventbrite
  • Bryony and Armin were living in Brooklyn, working at Addison and Pentagram, respectively
  • For about two years, they worked in their basement, taking care of the baby
  • Mommy brain” makes it tough for new mothers to focus or to rapid-switch between modes

“We were living in a city that had a lot to offer, but living within a 10-block radius.”

—Bryony Gomez-Palacio

Tweet This

  • Bryony was home-schooled on a farm without electricity for two years

“It took me two years to be able to say 'I live in Austin, TEXAS'.”

—Bryony Gomez-Palacio

Tweet This

“We need to be very, very efficient. We don't have time to procrastinate and explore.”

—Bryony Gomez-Palacio

Tweet This

“We spend a lot of time at design school in order to make pretty spreadsheets.”

—Bryony Gomez-Palacio

Tweet This

“One thing we always fear is stability & stagnation.”

—Bryony Gomez-Palacio

Tweet This

Tools

Techniques

  • Integrate your workouts with other errands (e.g. biking the kids to school)
  • Find someone “on the ground” if you’re doing business in a foreign country
  • Plan, perhaps using a spreadsheet that spans 20 years
  • Split your household income between one full-time and one freelance salary
  • Plan your move based on where winter can reach you
  • Divide business duties based on who can handle interruptions (admin/finance vs. creative)
  • Keep it real when providing design feedback, especially to your partner!
  • Collaborate on a spreadsheet or document, concurrently even
  • Stagger which marathons/half-marathons you run as a couple; two partners training can be overwhelming
  • Use running time to work through problems

Habits

  • Keep a structured daily schedule (down to the minute)
  • Explore where you can multi-task to be more efficient
  • Work at opposing standing desks for easy collaboration
  • Don’t get attached to designs or ideas; move away quickly if something is not working
  • Integreate your home and work calendars; keep it sacred
  • Don’t work on weekends

Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get The Long Run by Matthew Long & Charles Butler as a free audiobook
The Long Run by Matthew Long & Charles Butler on Audible

Join the Discussion

Add your experiences in the Comments section below.

Enjoyed this article?

More insight and resources delivered in our newsletter. Sign up below to receive site updates.

About the author: Prescott Perez-Fox

Prescott Perez-Fox is a New York-based graphic designer and brand developer with 17+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.

Share This Episode

Comment on This Episode

Similar Episodes

Web Agency Owner Matt Inglot Talks Client Selection, Workflow, and The Challenges of Working from Home

Web Agency Owner Matt Inglot Talks Client Selection, Workflow, and The Challenges of Working from Home

Matt Inglot runs Tilted Pixel, a web design & development studio

Building The Right Studio Setup for Things That Don’t Move, with Still Life Photographer Christine Blackburne

Building The Right Studio Setup for Things That Don’t Move, with Still Life Photographer Christine Blackburne

Christine Blackburne is a still-life photographer for fashion & beauty clients

Designers & Podcasters Niki Brown & Liz Andrade Talk Industry Habits, Remote Workflows, and Personal Workflows

Designers & Podcasters Niki Brown & Liz Andrade Talk Industry Habits, Remote Workflows, and Personal Workflows

Niki Brown & Liz Andrade are designer pals and hosts of the Pagebreak Podcast

Author, Speaker, & Creative Consultant Todd Henry Shares Insight From Examining Creativity and Productivity

Author, Speaker, & Creative Consultant Todd Henry Shares Insight From Examining Creativity and Productivity

Todd Henry is a creative consultant, speaker, and author, and founder of The Accidental Creative