Examining Audience Growth & Online Promotion – The Busy Creator Podcast 71

The Busy Creator 71 — Audience Growth & Online Promotion

How should a creative professional go about building an audience for an online project or brand? What can we do to connect with likeminded people and potential partners? How can bring a killer app or perfect gift to a hungry audience?

Like many others on the Internet, I don’t have all the answers, but I know a few experts.

In this episode, we hear from Johanna (@GoodVibesJo) and Charles (@TheBrownVegan), the team behind Good Vibes Life, on the hard lessons learned in their first year of online brand-building. We also hear from Ben Kreuger (@BenWKreuger), of Cashflow Podcasting, on popular and proven tactics for audience growth. Finally, Kate Erickson (@KateLErickson) of Entrepreneur on Fire and Kate’s Take shares the Top 7 Strategies: How to Grow a Podcast Audience.

When all’s said and done, there are a few genuinely proven routes to take to building an audience, but each takes consistency, energy, and time. Lots of time. Learn what they are in today’s conversation.

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Show Notes & Links

  • Johanna is a holistic health coach, yoga instructor, and nurse
  • Recipes are available
  • Long-term strategy pays, some food bloggers have been going for 7+ years
  • @YogaGirl, a popular yogi who shares her personal life
  • Johanna & Charles have taken different approaches with social media: free-form and very regimented

“The point of social media is not just to gain followers.”

—Johanna Perez-Fox

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“75% of the classroom has the same question, but no one is brave enough to ask.”

—Charles Penn

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“The smallest thing you can do in the world is a single tap on a digital screen.”

—Prescott Perez-Fox

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“In order to have an audience of any kind, there has to be a medium of communication.”

—Ben Krueger

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  • Publish recipes or other content to build a following over years (decades)
  • Speak about yourself from a place where you learned something
  • Get involved with in-person events, even if you’re building an online business
  • Position yourself as a mutual learner with a community of likeminded people
  • Leverage your time to the most effective tasks
  • Batch your tasks to save time and energy
  • Growth Strategy 1: Confirm Uniqueness (format, tone, content)
  • Growth Strategy 2: Be Social (spread the word; no one else will)
  • Growth Strategy 3: Be Consistent (always!)
  • Growth Strategy 4: Create Community (make people feel welcome in comments)
  • Growth Strategy 5: Do the Rounds (guest blogging and guest appearances)
  • Growth Strategy 6: Always Listen (continuous improvement)
  • Growth Strategy 7: Have a Strong Call-to-Action (send folks to the show notes or email)
  • Go back to your archive and use previously-released content
  • Choose 3-5 groups to participate in. There are too many to join to be productive.


  • Share your personal details as well as your professional happenings
  • Observe and question the value of a “Like”, make sure you’re asking for valuable feedback
  • Continually answer questions to the entire audience, rather than to individuals
  • Work in 2-3 hour chunks, with breaks in between
  • Find ways to publish your content in multiple formats and media
  • Be careful about scheduled posts when a dramatic event occurs in the world
  • Continually tweak and improve your projects; give ’em time.

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Get Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi as a free audiobook
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About Prescott Perez-Fox

Prescott Perez-Fox is a New York-based graphic designer and brand developer with 15+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.
  • Prescott, awesome round up! Honored to be featured among such podcasting rockstars 😉 Thank you for sharing this!

    • Kate, thanks for your help and for allowing me to include your segment. I appreciate your support all-around, even if I’m not yet an overnight success!

  • Josh Foss

    Love the podcast Prescott! I just started listening and I enjoy the conversations you have merging business and design. Your discussion with Johanna and Charles made me think about the book I am currently reading called Content Inc. by Joe Pulizzi. The book talks a lot about content marketing and how to build a base of customers and followers that will eventually buy your products. I feel like there is a ton of information out there talking about how to grow your audience, and this book has really narrowed down a lot of the different ideas into a specific strategy.

    • Thanks for the tip Josh. There are a ton of books out there so while I don’t put my entire faith in any single title, it’s always nice to hear that someone found guidance. Do you have a project or blog you’re working on?

      • Josh Foss

        I have started and stopped a few different projects in the past, some of which are documented on my Instagram page @fossconcepts. Right now I am in the very early stage of putting together a new blog reviewing and discussing the design of modern accessories like wallets, phone cases, and household items. The focus is on crafted items made with quality materials like leather and wood. The goal is to be a resource in finding unique quality accessories that will last a lifetime.

        • Very cool — I’ll check out your photos and definitely write to me when the other project goes live. Let me know if you need any insight or help.