Exploring Business Issues Faced by Creative Pros with Author & Professor Douglas Davis — The Busy Creator Podcast 93

The Busy Creator 93 w/Douglas Davis

Douglas Davis (@DouglasQDavis) is a graphic designer, professor, consultant, and author of the new book Creative Strategy and the Business of Design. The book, which follows his recent talks and workshops, explores business issues that face creative professionals, especially those which may not even seem apparent.

In this conversation, we explore the business culture exposed creatives, the shortcomings of our design education system, and how Brooklyn is becoming the home for creative thought.

Creative Strategy and the Business of Design book

Creative Strategy and the Business of Design

Check out Douglas’s book, Creative Strategy and the Business of Design, now available where fine books are sold.

Catch up with Douglas this October 26–28 at the Revolve Conference in Charleston, SC, and read his recent article in the European Business Review

Listen Now

Get The Episode

Subscribe to Get New Episodes

Subscribe in iTunes Subscribe in iTunes Subscribe on Android Listen on iHeart Radio

Subscribe to The Busy Creator Podcast on iTunes, on Google Play Music, on Android, on iHeart

Show Notes & Links

"Everyone has that story of when they were first taken advantage of."

—Douglas Davis

Tweet This

"Design school doesn't teach business, and Business school doesn't teach how to inspire designers."

—Douglas Davis

Tweet This

"Clients expect us to answer their problems with creativity that's on-brand, on-strategy, and on-message."

—Douglas Davis

Tweet This

"Success has many fathers but failure is an orphan."

—Russian proverb (or maybe Tacitus c. 98 AD)

Tweet This

"Do it right or do it thrice."

—Douglas Davis

Tweet This

  • The in-house design team of yesteryear was almost like a Kinko’s

"Business is annexing design. Our design jobs are more important because of that."

—Douglas Davis

Tweet This

"Design is the spoonful of sugar that makes marketing & business palatable to the public."

—Douglas Davis

Tweet This

"'I love it' is not a compelling business rationale."

—Dr. Marjorie Kalter

Tweet This

  • RIP Flash, Actionscript

"We're here to inject art into commerce."

—Tibor Kalman

Tweet This

"It's almost a rite of passge to make every mistake in the book."

—Prescott Perez-Fox

Tweet This

"Begin with the end in mind."

—adage

Tweet This

"Think like they think to do what we do."

—Douglas Davis

Tweet This

"The short hand comes later; first you have to use the long hand."

—Prescott Perez-Fox

Tweet This

"I've seen ideas die on the table because creatives weren't able to set the context."

—Douglas Davis

Tweet This

"Some people are better at other things than I am."

—Douglas Davis

Tweet This

Tools

Techniques

  • Learn what keeps your client up at night so you can speak the same language
  • Divide a project into smaller pieces so your clients can see the process unfold
  • Consider how you “Frame” your solution. Often that’s the point of differentiation.
  • Banish words like “right” or “wrong”, in favour of “it works” or “it doesn’t work”
  • Practice with co-workers to use better, more instructive language
  • Start with the story, then teach the lesson. This helps you write chapters in a book, for example.
  • Keep a desktop folder called “desktop dump” where pretty much everything goes.

Habits

  • Work to maximise the “trust in the room”
  • Take a moment at the beginning to write a “problem statement”
  • Add a physical activity to your routine, such as boxing
  • Take time to travel, perahps 2x per year

Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get Inside the Business of Graphic Design by Catharine Fishel as a free audiobook
Inside the Business of Graphic Design by Catharine Fishel on Audible

Join the Discussion

Leave a comment below to participate in the conversation.

About Prescott Perez-Fox

Prescott Perez-Fox is a New York-based graphic designer and brand developer with 15+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.