Victor Yocco, PhD (@VictorYocco) is a writer and researcher, working in the field of digital design. His background in psychology gives him unique insight into how people interact with websites and applications, which in turn helps his design team build intuitive, functional projects.
In this conversation, we discuss methods of user testing, stumbling blocks that design studies make regarding psychology, and a bit of his studio workflow and habits.
Get The Episode
- Download The Busy Creator Podcast, episode 85 (MP3, 48:08, 23.3 MB)
- Download The Busy Creator Podcast, episode 85 (OGG, 48:08, 25.5 MB)
Subscribe to Get New Episodes
Show Notes & Links
- Victor Yocco doesn’t like titles, but describes himself as a researcher for user experience and digital design
“Academic literature is often very inaccessibly written.”
“Incorporated psychology into design doesn’t have to be this huge thing.”
- Big-Ass Buttons
- “It’s so easy a caveman can do it” campaign from Geico
- heuristics, or mental shortcuts, take the place of finding information yourself.
- Whiteboard sessions, focus groups, interviews — other research tactics
- Jeff Sauro, Measuring U
- Quantifying Usability
“You’ll find 85% of potential usability issues just off 5 users.”
- Lay People, which Prescott affectionately calls “Muggles”
- The Design of Everyday Things by Don Norman on Amazon and on Audible
“There is a point of ‘Good Enough’ in digital design.”
- Analysis Paralysis
- Minimum Viable Product
- An earlier episode with Kirsten Modestow
- Full Stack Anxiety
- Spider Web Diagram
- Distribute Strength, Dexterity, etc.
“Designers are usually people who enjoy solving problems.”
- Sally Hogshead
- Social Identity Theory
- Contextual Inquiry, observing the user in his native habitat aka “shadowing”
- Undercover Boss, the one where the girl puts barcode on her arm for easy scanning
- Debuke, IA
- How to un-jam a tractor-trailer from a highway overpass? Let some air out of the tires.
- 90% of MS Word users only utilise 10% of the features
- Use code
pcyobusyto receive 39% off the cover price for Victor’s book, Design For The Mind
- Victor Yocco on Twitter
- Victor Yocco on Facebook
- Victor Yocco on LinkedIn
- Layer Cake approach (low level, medium level, high level)
- Respect the users’ time by making simple interfaces, functions
- Don’t just show your designs to other designers — they think differently, which might not see what the lay person sees
- Include additional team members, representing design, writing, project mgmt., etc.
- Record user testing sessions to easily refer other team members to particular moments
- Conduct a UX Assessment or heuristics Review before beginning a project
- Build in heuristics (mental shortcuts) into your work
- Look to Usability testing to reveal users’ instinct or assumptions
- Provide challenges for designers and creative staff; they naturally want to wrestle with problems and their solutions
- Search for methods to stay with a project until the end (even if you get bored with it)
- Set aside time in the evening to write
Try Audible.com Free for 30-Days
Visit BusyCreatorBook.com for your free trial
Join the Discussion
Leave a comment below to participate in the conversation.