Methods and Mindsets for Successful Web Design Projects with Agency Boss Ben Seigel — The Busy Creator Podcast 94

The Busy Creator 94 w/Ben Seigel

Ben Seigel (@versastudiollc) is a web designer and developer, and head of Versa Studio. In addition to managing projects and writing the necessary code for client sites, Ben has examined and written about the underlaying value of design, how small businesses and design agencies can work together toward successful ends.

In this conversation, we dig into content management systems on websites, discuss managing remote teams, remark on transitioning from a pure developer to a business owner, and share some common ailments of working with small businesses on their brand and web design projects.

Website Planning for Small Business

Website Planning for Small Business

Grab Ben’s eBook, Website Planning for Small Business, and use code busycreator to save 30% on your purchase. Catch up with Ben via the website for Versa Studio.

Listen Now

Get The Episode

Subscribe to Get New Episodes

Subscribe in iTunes Subscribe in iTunes Subscribe on Android Listen on iHeart Radio

Subscribe to The Busy Creator Podcast on iTunes, on Google Play Music, on Android, on iHeart

Sponsor

Freedcamp logo

Freedcamp, the best free online project management software

Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links

"If someone wants to spend $20k on a project, but won't take 2 hours to read a plan ... they're not going to be a good client."

—Ben Seigel

Tweet This

"You need a 'minimum viable brand' before any website."

—Prescott Perez-Fox

Tweet This

  • Prescott wants the “power of suggestion” as his business superpower. Ben prefers a version of ESP.
  • Request for Proposals (RFP)
  • Jazzanova, “I Human”

"(an RFP) is a really great way to waste a whole bunch of peoples' time."

—Ben Seigel

Tweet This

  • Brennan Dunn, Roadmapping
  • A “Warm RFP” has a higher chance to succeed

"You can read four proposals. You probably can't read 19."

—Prescott Perez-Fox

Tweet This

"We're not built to sit all day. We're also not built to stand. We gotta move."

—Ben Seigel

Tweet This

Tools

Techniques

  • If given the opportunity, build a new platform fresh without links to the past ten years of legacy code
  • Connect with people in person rather than social
  • Break a project into steps/phases, so you can learn about the client as you go
  • Build a “Helvetica-Vanilla” version of your website while you test-and-iterate on brand, content, visual styles
  • Counter an RFP with an honest, candid phone call or conversation
  • Ask about the competition for proposals/pitches/tenders
  • Review a project through a post-mortem
  • Auto-answer common email questions
  • Pomodoro Method

Habits

  • Create a “framework” for your projects; share it with clients and industry
  • Start projects with an “assembly line” for beginning a project
  • Call Templates “Starting Documents”
  • Be flexible on your standards and workflow
  • Save code snippets and text macros as you work on projects; you’ll likely need to use them again.
  • Always move during the day
  • Work toward your daily practices

Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get 201 Great Ideas for Your Small Business by Jane Applegate as a free audiobook
201 Great Ideas for Your Small Business by Jane Applegate on Audible

Join the Discussion

Leave a comment below to participate in the conversation.

About Prescott Perez-Fox

Prescott Perez-Fox is a New York-based graphic designer and brand developer with 15+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.