Michael Sacca (@MichaelSacca) and Alex Rolek (@AlexRolek) are the co-founders of Brandisty.com, a website that allows companies to put their brand on the web.

The duo started out as a small agency doing web design and software development before shifting towards a B2B product. Along with Prescott, they discuss the origins of Brandisty, how they went about getting early feedback, and the day to day scrappiness of running a small web software company.

Listen Now

Get The Episode

Subscribe to Get New Episodes

Listen on Apple Podcasts Listen on Google Podcasts Get it on Stitcher Listen on iHeart Radio

Subscribe to The Busy Creator Podcast on Apple Podcasts, on Google Podcasts, on Stitcher, on iHeart

Show Notes & Links

  • Brandisty is a small software company, about 5 staffers plus contractors
  • TinyFactory, the agency from which Brandisty was born
  • Brandisty’s inception was born from frustration — “can I get a transparent PNG?”
  • Valio Con, a design conference where Brandisty was introduced as a beta product
  • The Busy Creator on Brandisty
  • Delete Blood Cancer on Brandisty
  • TinyFactory started as an agency
  • Michael studied the music business
  • Alex studied finance and real estate development
  • Entrepreneurs struggle to install productivity habits
  • Distractions at work are annoying
  • The difference between marketing and sales
  • The conference was to validate the idea

“Customer service is our marketing.”

—Michael Sacca

Tweet This

  • Say Rhythm rather than Routine.
  • Alex endorses a lifestyle of moderation



  • Use a blackboard in your office. Keep it old school
  • Keep a Kanban board with projects; rearrange as necessary
  • Use small post-its on the cards
  • Don’t use a mobile phone app to do your laundry (it’s not needed!)
  • Use the Rubber Duck test
  • Template your email responses and communication tools
  • Set “Do Not Disturb” mode for the working day, counter-interuitively
  • Generate potential leads, do some research, ask them to become beta testers
  • Generate leads from content and social media
  • Aim for better quality traffic, not necessarily more
  • Give up coffee or alcohol; observe results.
  • Don’t forget to read books, in addition to blog posts, to learn other people’s perspectives


  • Get everyone together for planning and vision; let people work independently from there
  • Monday morning meeting: plan the week, review stats, update on all departments
  • Friday meeting focused on marketing and to review stats
  • Handle communication and responses in the morning; focus on productivity the rest of the day
  • Alex favors the “anti-routine”, and fear of monotony. Varies his wake-up and work-out times.
  • Michael favors a strict routine (due to fatherhood). Gym in the morning, breakfast, shower, and off to work.
  • Wake up before the sun rises.
  • Try networking events in the morning, rather than those in the evenings

Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get Brand New Brand Thinking by Debbie Millman as a free audiobook
Brand New Brand Thinking by Debbie Millman on Audible

Join the Discussion

Add your experiences in the Comments section below.

Enjoyed this article?

More insight and resources delivered in our newsletter. Sign up below to receive site updates.

About the author: Prescott Perez-Fox

Prescott Perez-Fox is a graphic designer, brand developer, and educator with 18+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.

Share This Episode

Comment on This Episode

Similar Episodes