Will Hudson (@WillHudson) is the Co-Founder and Director of It’s Nice That, a publishing company that champions creativity across the world of art & design. Together with Prescott, he discusses how It’s Nice That began as an art school project and grew into a publishing empire cum creative agency in London. We also hear about Will’s productivity habits, and how he manages the assault of so much email.

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Show Notes & Links

  • Prescott and Will met a few times, in New York and in London
  • It’s Nice That began as a university project
  • INT publishes about 9 articles per day, across art, design, fashion, film, animation, etc.
  • The difference is “creative expertise” and giving all submissions equal weight
  • Printed Pages, quarterly magazine
  • Here London, annual creative symposium
  • Nicer Tuesdays, a monthly event
  • First Broadcast, audio-visual site
  • Company of Parrots, a shop
  • This At There, London events listing
  • Studio Audience, weekly podcast
  • Core offerings: online, monthly events, the magazine
  • INT Works is a creative agency that now operates independently from It’s Nice That publication methods

“Don't get too content with the way you publish content.”

—Will Hudson

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  • Will’s background is graphic design and photography, but there was “academic interest”
  • Alex runs INT Works and client projects; Will runs editorial. Happened naturally that way.
  • It’s Nice That’s editor-in-chief, Rob Alderson (@RobAlderson)
  • “… become the Ambassador of the company, rather than the Sergeant Major.”
  • the commute from Brighton to London

“Email seems so defunct for a 21st century operation.”

—Will Hudson

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  • One sheet of A4 paper (double sided) for the week
  • Paper and Pen, to make sure.
  • Macs, with email.
  • Evernote
  • A3 sheet of paper for Editorial planning
  • Google Doc
  • Folders of screen-grabs
  • Highrise
  • Pocket (formerly Read It Later)


  • Mix old-school and new-school methods
  • T.R.A.P. your email (Toss, Reply, Action item, or Pass). Leave off the last P for procrastinate.
  • Pick up the phone to save time on Email
  • Have a Monday morning meeting with everyone. Keep it to under an hour.
  • Build a system that will be stressed down the road
  • Host editorial meetings to preview ideas and prioritize publishing order
  • Write your blog posts with future discovery in mind
  • Approach change positively, as a challenge, even when it’s from Facebook
  • Move email conversations to Twitter to keep them short


  • Do an hour’s work on the train during the morning commute; use the time to clean up thoughts and work through email
  • If someone emails you personally, respond. Even if it’s short.
  • Take a screenshot of your [company’s] website everyday
  • Get the early start — 1.5 hrs in the office before everyone else arrives
  • Change your routine so you can see things differently, and re-evaluate priorities

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About the author: Prescott Perez-Fox

Prescott Perez-Fox is a graphic designer, brand developer, and educator with 18+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.

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