Lucy Leiderman (@Lucy Leiderman) is the Director of Digital Strategy for Toronto-based agency Pilot PMR. Here, she advises clients on content and social media strategy, oversees promotion and advertising across new media, and writes on a number topics related to internet and technology.

Lucy is also a published author, having written the Seven Wanderers Trilogy, a series of novels in the historical fiction/fantasy genre.

This conversation is split into two parts, where the first discusses her work as a digital strategist, and the second speaks more to her personal habits and her workflow as an author. Catch up with Lucy on her website, LucyLeiderman.com

Listen Now

Part I:

Get The Episode

Part II:

Get The Episode

Subscribe to Get New Episodes

Listen on Apple Podcasts Get it on Google Play Subscribe on Android Listen on iHeart Radio

Subscribe to The Busy Creator Podcast on Apple Podcasts, on Google Play, on Android, on iHeart

Show Notes & Links

  • Prescott and Lucy know each other “from the internet”
  • Directors of Digital Strategy need to have the “widest toolbelt” of digital knowledge, to always offer fresh, innovative, custom solutions – there is no more “cookie cutter” approach
  • Agile Methodology
  • “Project Managers have become Scrum Masters”, says Bob Calvano during his episode
  • Scrum Alliance and their certifications

“The Scrum Master is, above all, a facilitator.”

—Lucy Leiderman

Tweet This

“At the end of the day, we're all in the business of marketing. We’re trying to get people to do something.”

—Lucy Leiderman

Tweet This

“The Free Market is as active online as it is anywhere.”

—Lucy Leiderman

Tweet This

“With analytics, anything can be good or bad. It's up to you to frame it.”

—Lucy Leiderman

Tweet This

“I started writing because I ran out of reading material.”

—Lucy Leiderman

Tweet This

  • Lucy’s first books were set in the world of Celtic Mythology
  • Lucy does not take inspiration from Russian Literature, in spite of her heritage
  • Originally, she wrote for children, but her work ended up a little more mature
  • Only about 30% of a story plan actually comes to be
  • Prescott thinks stories are like trees, or spiderwebs. Lucy says they’re more like a tapestry (with threads woven through)

“Writing a book is committing yourself to always feeling guilty.”

—Lucy Leiderman

Tweet This

“I love the finished product, but the process is hard.”

—Lucy Leiderman

Tweet This

Tools

Techniques

  • Don’t create content for it’s own sake
  • Don’t waste a call-to-action and spend money when it doesn’t drive sales
  • Use data to show how campaigns are effective
  • Get immersed in the community; go to events/Hackathons, watch TED talks
  • Use the channel itself for full analytics; don’t trust third-party sites for data collection
  • Factor “the environment” into your channel-planning
  • Ask questions in your story plan (e.g. “why does this person think this?”)
  • Have a publisher or editor kick your butt a little
  • Use Post-Its to highlight points-to-make
  • Keep a plan for the next 5000 words, and another document for the actual text
  • Build a nest of pillows and stay deep for 5-6 hours of work
  • Allow your daily routine to flex with the day (and the dogs’ breakfast schedule)
  • Read case studies rather than opinions, especially for continued growth/learning

Habits

  • Editorialise and examine your data; never show raw numbers to a client
  • Don’t email when voice communication is faster and more direct
  • Acknowledge your inner emotions when writing a book
  • Build a comfortable setup and work in spurts
  • Take breaks and go for walks (with the dogs)

Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get War & Peace by Leo Tolstoy as a free audiobook
War & Peace by Leo Tolstoy on Audible

Join the Discussion

Add your experiences in the Comments section below.

Enjoyed this article?

More insight and resources delivered in our newsletter. Sign up below to receive site updates.

About the author: Prescott Perez-Fox

Prescott Perez-Fox is a New York-based graphic designer and brand developer with 17+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.

Share This Episode

Comment on This Episode

Similar Episodes

Building an Effective Writing Process and Finding Steadiness in Solo Practice with Susan Gunelius

Building an Effective Writing Process and Finding Steadiness in Solo Practice with Susan Gunelius

Susan Gunelius is a Brand Strategy Consultant, Copywriter & Author in Florida

Workflows & Rituals for a Small Software Company with In-House Designers Kyle Bollinger & Kristin Burkhart

Workflows & Rituals for a Small Software Company with In-House Designers Kyle Bollinger & Kristin Burkhart

Kyle & Kristin are designers at PureChat, an online service co based in Arizona

Listen Up: Examining Music Streaming Apps & Websites, with Charles Penn

Listen Up: Examining Music Streaming Apps & Websites, with Charles Penn

Charles Penn is a music producer & audio engineer in New Jersey

The Changing Shape of Television and In-House Design Teams with Designer & Creative Director Bob Calvano

The Changing Shape of Television and In-House Design Teams with Designer & Creative Director Bob Calvano

Bob Calvano heads an internal design team at A+E Networks in NYC