The week in Internet. Useful resources for creative professionals.
When we first start out in business, we want to do as much work as we can. Each new project is a new chance to build an ongoing relationship, to add something to the portfolio, and of course to collect the associated fees. But many creative pros make the mistake of taking on too much work too fast.
Taking every project can lead to numerous problems. Studios may get known for doing a certain types of projects they never intended to focus on. Attention may be divided, resulting in sub-standard work. It may prove harder than expected to bring on the right staff, whether freelance or full-time. Problems abound.
When meeting a new client, there’s often nervousness and questions in your mind about how smoothly the project will go. Even if the client seems committed to the project at hand, it’s hard to tell if everything will go well and result in success, however it’s defined. Here’s a technique to increase the likelihood of a successful project from start to finish.