Pricing Guideline for Non-Standard Services

2014.09.18 by Prescott Perez-Fox

Pricing Guideline for Non-Standard Services

There’s often debate about how much we as creative pros should charge for our services. Assuming you have settled on an hourly rate for design, video editing, writing, etc., you may now ask about those other aspects of running your business and how you can earn as an expert when you’re away from your desk.

Here’s a quick guideline to work out how much to spend or to bill for certain expenses.

Lecture at a school or association: 2x your hourly rate
Presentation at a Conference: 3x your hourly rate
On-site Consulting rate: 1.25x your hourly rate (plus travel)
“At-cost” rate for non-profits or friends: 85% your hourly rate

Max you should spend on a meal with a client: 75% of 1 hour @ your rate
Max you should spend on a meal with a friend/colleague: 50% of 1 hour @ your rate

At first it may seem dramatic to raise your fees for a specific instance of work, but this takes into account the preparation time for each, as well as the opportunity costs of being removed from your normal flow and current projects. For example, you might give a 1-hour talk at a conference which will raise some awareness for you and your company, but that might require 10 hours of preparation (or more) and may take you away from your office for 3 or 4 days to recover from traveling.

Have you worked out a fee structure for your company? How does that compare to the above guideline? Leave your comments to share your own results with the community.

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The Busy Creator Podcast, episode 23, Building a Business While Traveling The World, with guest Christina Canters

2014.09.15 by Prescott Perez-Fox

The Busy Creator 23, Building a Business While Traveling The World

The Busy Creator Podcast ep. 23, Building a Business While Traveling The World, w/guest Christina Canters

Christina Canters (@cjcanters) is an architect-turned-entrepreneur who left her native Melbourne, Australia to travel the world as she builds her new consulting and teaching business, Design Draw Speak.

This conversation focuses on travel, as well as the mindset and preparation required to build a new business on the road. Christina and Prescott share their war stories — and fond memories — from travels and studies abroad, and commiserate about the prices of certain goods in different places. Keep up with Christina and her travels via her blog, Kips and Kale.


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Pro Tip for Hiring and Creative Workplace Culture

2014.09.11 by Prescott Perez-Fox

Pro Tip

When adding new members to your team there’s often a fair amount of training required. This is especially true of younger workers who may not have the practical experience in your particular field. The tip here is actually a question. Before you spend days and weeks training this person — not to mention the associated costs — ask yourself:

Are we training a future partner, or are we training the competition?

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The Busy Creator Podcast, episode 22 with Graphic Designer and Entrepreneur Brandy Shea

2014.09.08 by Prescott Perez-Fox

The Busy Creator 22 w/guest Brandy Shea

The Busy Creator Podcast, episode 22 with Designer and Entrepreneur Brandy Shea

Brandy Shea (@MileOneCreative) is the founder of Mile One Creative, an independent design practice serving entrepreneurs and small business owners with brand development and marketing design. In addition to her design services, Brandy recently created the Quality Thrives project, an online video series and forthcoming book showcasing ordinary, hardworking business owners who provide craft and quality in their professional offerings.

Here’s a teaser of the Quality Thrives project, which begins in earnest October 10, 2014. (Press release) Check out the full show notes to get all the contact details.

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Level-Up Strategy for Starting a Project Right

2014.09.04 by Prescott Perez-Fox

Level-Up Strategy

When meeting a new client, there’s often nervousness and questions in your mind about how smoothly the project will go. Even if the client seems committed to the project at hand, it’s hard to tell if everything will go well and result in success, however it’s defined. Here’s a technique to increase the likelihood of a successful project from start to finish.

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The Busy Creator Podcast, episode 21 with User Experience Designer Walé Ogundipe

2014.09.01 by Prescott Perez-Fox

The Busy Creator Podcast 21 w/guest Walé Ogundipe

The Busy Creator Podcast, episode 21 with User Experience Designer Walé Ogundipe

Walé Ogundipe (@kopasetik) is a user experience designer who has worked in a variety of creative professions including the music industry, broadcasting, marketing, film & video, and now online and mobile application development. Lately, he’s been involved in several hackathons and embraced the philosophies if fast iteration and design sprints towards building apps for web and mobile.

In this conversation, we discuss how Walé arrived in User Experience, the point of view that a UX design takes when approaching a problem, and some books that we should all read for a better understanding of business and design.


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My Two Favourite Tools for Quick-Saving and Quick-Sharing

2014.08.28 by Prescott Perez-Fox

"Quickly, there's no time!

As creative pros, we often find the need to quickly share an image, link, or document with our co-workers, clients, and friends. Could be a logo design in progress, an article on a topic we’re researching, or a case study PDF that’s part of our strategy. Fortunately for us, there are a number of software tools on the Mac and on the web that enable us to share these items quickly, or save them for future reference.

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The Busy Creator Podcast, episode 20 – Building and Growing a Small Design Firm, with Josh Miles

2014.08.25 by Prescott Perez-Fox

The Busy Creator Podcast, episode 20 w/guest Josh Miles

The Busy Creator Podcast, episode 20, Building and Growing a Small Design Firm, w/guest Josh Miles

Josh Miles (@JoshMiles) founded Miles Design, an independent graphic design firm in Indianapolis, Indiana, after organically growing his freelance practice. Following some hi-profile work in a narrow sector, he’s grown his team to nine employees, taking care to build a healthy workplace culture along the way.

Miles Design team

Josh and his team at Miles Design

In this discussion, Josh shares some of the challenges for growing and maintaining a design business, as well as some of the tools and tactics he uses to keep the team in sync and doing great work. You can read more about Josh on his site, JoshMiles.com


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Prepare with Purpose for OS X 10.10 Yosemite

2014.08.21 by Prescott Perez-Fox

Mac OS X 10.10 Yosemite

The new version of the Mac operating system, OS X 10.10 Yosemite is just around the corner. Many pro users are already running a late beta on their current machines. But before you wipe your system and install the new OS afresh, be organized and prepare. Here’s how to handle the change with minimal drama so you can get back up and running in no time.

What to backup

Many of us have continuous, automated backups in place, but when wiping your system down to zero, I recommend manually backing up a few things extra. Here’s a list of what you should back up before you go new.
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The Busy Creator Podcast, episode 19 with Online Video Host & Producer Shannon Morse

2014.08.18 by Prescott Perez-Fox

The Busy Creator Podcast 19 w/guest Shannon Morse

The Busy Creator Podcast, episode 19 with Online Video Host & Producer Shannon Morse

Shannon Morse (@Snubs)  is a producer and host of several online video shows such as Tekzilla and Hak5. Following early training in theatrical performance and hotel/restaurant management, she transitioned into new media. Across her many projects, she’s responsible for all research, writing, and production. Read more about Shannon on her site, snubsie.com

In this episode, we discuss Shannon’s origins in film/video production, the struggle of working for multiple employers with multiple studio workflows, and some of her outside (geeky) pursuits.


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The Busy Creator is a project from Starship Design. ©2013–2014 Prescott Perez-Fox & Starship Design LLC