That went quickly! Listen in to our live event where we commemorate 100 episodes of The Busy Creator Podcast and remark on the journey. This event was a crossover with the New York City Podcast Meetup, recorded at Small City Co-working space in Brooklyn. Joining Prescott on stage are musician Joaquin Cotler (@ShinyIslands), UX designer Rashan Casseus (@rcassues) & video publisher/entrepreneur Gabby Wallace (@GabbyAWallace). Together we discuss daily practice, creating projects and nurturing them over time, and our own experiences with podcasting.

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Show Notes & Links

“It's a great time to go to Puerto Rico if you already have a lot of money.”

—Joaquin Cotler

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“Busy is a four-letter word.”

—Prescott Perez-Fox

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“I make digital tools easier to use.”

—Rashan Casseus

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“UX is the thought process of how a human being gets from point A to point B.”

—Rashan Casseus

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  • MailChimp, and their mascot Freddy
  • Disembodied Monkey Hand, the name of Joaquin’s new punk band
  • Microcopy, the words around the site on buttons, short messages, etc.
  • Eat24, and their “hungry” shopping cart
  • 90Elm, Rashan’s cousin’s t-shirt company
  • User Stories, User Interviews — tools of planning a site
  • Sayba Naturals, Prescott’s mother’s soap brand
  • Squarespace, also not a sponsor

“Websites are never finished, they are only abandoned.”

—Prescott Perez-Fox, paraphrasing Leonardo da Vinci

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“Your website is done when you run out of time, or when the client says 'I want it up now'.”

—Rashan Casseus

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“I create something every day. Most days, many things.”

—Gabby Wallace

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“I reject all that quality and editing because it takes forever!”

—Gabby Wallace

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“Way more fun than playing music is listening to other people play.”

—Joaquin Cotler

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Tools

Techniques

  • Name buttons on websites in an intuitive way; say “conclude” or “done”
  • Consult a designer even when using a templated system like Squarespace
  • Take team outings as a way to get to know each other
  • Post a common planning document to keep your team accountable
  • Share your core message; if you don’t have it defined, go back to square one
  • Mix your “main bit” with casual, less rehearsed pieces
  • When discussing an “album”, call it a “record” to be more generic

Habits

  • Keep your skills up with family and community projects
  • Find the intersection of your creation and what people need
  • Post helpful content and videos; people will ask for your help
  • Constantly learn from others via podcasts, videos, blogs, books, etc.
  • Return to a consistent format to avoid rehearsal

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About the author: Prescott Perez-Fox

Prescott Perez-Fox is a New York-based graphic designer and brand developer with 17+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.

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