Applesaucing – How to Extract Every Last Morsel from Your Content To Reach New Audiences and Expand Your Influence
When Fergus Henderson opened his restaurant, St. John, in London in 1995 it adopted the philosophy that when it came to meat, “it would be disingenuous to the animal not to make the most of the whole beast.” And so a new wave of cooking, dining, and eating came into being — one where no part of the animal is wasted. Twenty years after Henderson opened St. John, the way we as creative professionals and content producers view our online projects can borrow a lot from his philosophy. […] Full post →
