Building Brands

Definitely. The idea is for you to take this guide and put it into action immediately — maybe even on your current client projects. You’ll still have to do the hard work, of course, but you can refer back to this guide during actual, paid client projects. You can even go deeper and get the books mentioned in this guide, and impress your work friends with your vast subject matter knowledge.

Please do! This guide was created for creative pros and teams. Every agency — even a small one- or two-person outfit, can take these structures and approaches and implement them at work. In fact, it’s written in such a way that you can copy whole paragraphs at a time and direct it towards colleagues and internal stakeholders.

Of course. Feel free to twist and bend the methodologies presented in the guide. You can remove or add sections as needed for more or less complex projects, or implement your own tactics. You can go so far as to borrow only one or two tricks from this, and fold them into your own go-to workflow.

Yes, use it as a starting point and modify as necessary. No matter how complex and intricate your own branding process is, you can approach it the way this guide approaches more basic projects. Even for sprawling, all-consuming brand examinations, you can borrow the philosophy of breaking a project into phases and defining personnel and timeframe for each.

Yes. The “native” version is the interactive PDF, suitable for printing. A fixed-width ePub version is also available, as is an online-only interactive version, a plain-text document version, and a Markdown-formatted version. A version of this eBook is also available for the Kindle at http://busycreator.com/buildingbrands-kindle/ . The Kindle version, however, lacks diagrams and full-colour layout.

If enough reader interest builds for a print version, we will likely product a softcover version, similar to a printed report, rather than a paperback book. Please write in with your interest.