Stunts and Mentalities to Become a Word-of-Mouth Marketing Guru, with Saul Colt — The Busy Creator Podcast 24

The Busy Creator Podcast, episode 24 with Word-of-Mouth Marketing Guru Saul Colt

Saul Colt (@SaulColt) is one of the world’s leaders in word-of-mouth marketing. Over the years, he’s bolstered the reputations of his companies and clients by connecting audiences with brands, and by making people think, laugh, and cry. A well-known and well-liked figure across North America, Saul has built a network of creative pros and in turn those relationships have helped build his own reputation.

In this discussion, we hear how Saul became a connector, how he spent his character-building years as a comic book writer, and how he still struggles (surprisingly) with his own shyness and fear of rejection.

Video shows Saul’s skywriting stunt, mentioned in the episode.

Saul is now Chief Evangelist at Xero, a small business online accounting software company. Catch up with him on his blog,

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Show Notes & Links


  • Xero
  • LinkedIn and Facebook, for planning lunches and events in different cities
  • Notebooks (and presumably pens/pencils)


  • Do more listening than talking
  • Fearless execution. Don’t be frightened by crazy ideas or blow-back.
  • Let others get credit, but also list your own accomplishments
  • Tell first-hand stories, it has a greater impact
  • Pick an end-goal first and work backwards
  • Pick a unifying icon or reference that can resonate with everyone
  • Vet an idea against “Laugh-Think-Cry”
  • Use your network to meet cool, interesting people
  • Always try to be home on weekends, and don’t ask people to hang (because they might say no?)


  • Carry a notebook; allow yourself to be inspired by anything
  • Email your people to get together in different cities
  • Look for odd street art and museums; treat each visit to a city as if it’s the last time you’ll be there
  • Arrive in town early and ask people if they want to hang out. Use passive aggression if necessary.
  • Exercise every day.
  • Watch a movie every day. (perhaps while exercising)
  • Wake up before 7; don’t check email in bed.
  • Scan RSS feeds, read about 1/3 of articles

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About Prescott Perez-Fox

Prescott Perez-Fox is a New York-based graphic designer and brand developer with 15+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.