Prescott Perez-Fox (@scottperezfox) is an independent brand consultant and designer based in Brooklyn, NY. Following ten years as a scrappy freelancer in New York’s design scene, he’s built a number of eccentric workflows and organisational structures.
This conversation loops and swirls a bit, covering career observations, podcast production, personal productivity struggles, and Prescott’s possible plans for becoming a consultant … and perhaps an agency.
Catch up with Prescott on his crumbly old website, perezfox.com or, um, here on The Busy Creator.
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Get The Episode
- Download The Busy Creator Podcast, Episode 80 (MP3, 1:07:04, 96.8 MB)
- Download The Busy Creator Podcast, Episode 80 (OGG, 1:07:04, 75.1 MB)
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Show Notes & Links
- Prescott & Marie are both coffee drinkers; neither are super-early morning people
- “The Cult of 5:00am”
- Morning Pages
- Gratitude Practice
“I help small businesses put their best face to the world.”
—Prescott Perez-Fox
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- Daniel J. Lewis
- The 6 P’s of Podcasting Workflow
“Editing a podcast is a lot of deleting.”
—Prescott Perez-Fox
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- Kanban view within Freedcamp
“There's a baked-in irony in being a productivity blogger because you constantly examine your own habits.”
—Prescott Perez-Fox
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- The Self Journal by Cathryn Lavery
“Some habits are easier to adapt than others.”
—Prescott Perez-Fox
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- Bagel Tuesday
“Is it the curse of the entrepreneur that we feel the need to constantly be working?”
—Marie Poulin
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- Deep Work by Cal Newport on Amazon and on Audible
- The Accidental Creative Podcast by Todd Henry
- Molly Young‘s review of Deep Work, et al.
- Voltron
- Forbes predicts “by 2020 over 50% of the US Workforce will be freelance”
- Digital Strategy School group on Slack
- Prescott thinks co-working spaces are primarily a real estate play
- RIP Studiomates in DUMBO, Brooklyn
- Tina Roth Eisenberg aka Swiss Miss
- Creative Mornings
- WeWork is the big player in co-working. They’re becoming the Starbucks.
- BKLYN Commons co-working space
- Marie and Ben work in a co-working space in Vancouver
- 9 Habits of Highly Creative People
- Decision Fatigue — willpower erodes during the day
- Do you have a “Work Uniform“?
- Prescott still has his Powerbook G4 from 2004
- The Life-Changing Magic of Tidying Up by Marie Kondo on Amazon and on Audible
- Joaquin Cotler
- RIP Ethan Greene
- Hoarders, and how it builds compulsive anxiety
“No one is immune from psychology.”
—Prescott Perez-Fox
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“Let's be honest, a lot of designer identities are for other designers.”
—Prescott Perez-Fox
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- Prescott hasn’t redesigned his personal site since 2010 // UPDATE: Prescott updated his site in May 2016, but it’s still not that sophisticated
- May 1 Reboot — redesign your site by May 1
- Squarespace
“I have to take the long way for (web) design.”
—Prescott Perez-Fox
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- Hi-Fidelity Mockups
- Divi
- Prescott did his chiropractor’s website using Divi
- SASS or LESS, which to choose
- How to set up a Git repository
- Sally Hogshead
- Berkshire Hathaway
- How The World Sees You by Sally Hogshead on Amazon and on Audible
- Armin & Bryony from UnderConsideration
- The E-Myth Revisited by Michael Gerber on Amazon and on Audible
- Freelancers struggle with one of three things: Staying organised, staying focused, or staying energised
- New York City Podcast Meetup
“Unlike rock music and Olympic gymnastics, designers get better with age.”
—Prescott Perez-Fox
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- Sayba Naturals — Jill Fox’s soap business
- Starship Design
- Prescott Perez-Fox on Twitter
- Prescott Perez-Fox on Facebook
- Prescott Perez-Fox on Instagram
- Prescott Perez-Fox on YouTube
Tools
- Freedcamp
- Balsamiq
- InVision
- Divi
- BitBucket
- SourceTree
Techniques
- Propose → Plan → Prepare → Produce → Publish → Promote
- Save letters to make your processes simpler
- Divide your day into blocks like “Morning shift”
- Look for peer mastermind groups, an accountability partner, and a mentor — concurrently
Habits
- Work toward having an entire podcast episode in the can
- Learn the keyboard shortcuts as soon as possible.
- Track your projects on a wall, using post-its or cards
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Join the Discussion
Add your experiences in the Comments section below.
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Prescott Perez-Fox is a graphic designer, brand developer, and educator with 18+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.
